


Airtable · review routing
Brand-feedback programme
A drifting Airtable base cleaned and automated in two days
We backed up and cleaned the base, then automated linking every review to its contact and retailer, with unknown reviewers flagged instead of dropped.
“We were cleaning up form submissions before we could even read them. New feedback arrives structured and linked now, so we go straight to the content.”
- records lost
- 0
- emails intact after the field-type fix
- 119 / 119
Before
- Reviews arrived with no link to the person or store
- An AI summary field errored on every entry
After
- Every review tied to a contact and a retailer
- A truly public form, no Airtable sign-in needed